Ryan Serhant
CEO & Founder
SERHANT.
Ryan Serhant is one of the most successful and well-known real estate brokers in the world and he is credited with innovating and changing how real estate is sold. He is the founder and CEO of SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education, and technology. Ryan is an award-winning innovator, entrepreneur, producer, author, public speaker, educator, content creator, and star of multiple TV shows, including the two-time Emmy-nominated Million Dollar Listing New York and star and executive producer of Netflix’s first NYC-based real estate reality show, Owning Manhattan. Prior to SERHANT., for more than a decade, Ryan led the #1-ranked residential real estate sales team in New York City. In September 2020, during the height of the pandemic and amid uncertain market conditions, Ryan launched SERHANT., a next-generation real estate brokerage built as a content-to-commerce ecosystem, with a vision to change the way real estate is viewed, bought, and sold. SERHANT.’s flywheel model spans its award-winning in-house film studio, tech-enabled edtech subsidiary SellIt.com, and the S.MPLE AI platform, creating scalable customer acquisition across brokerage, education, and content creation. Since then, the firm has solidified its position as one of the fastest growing and top real estate companies in New York City, now operating in 15 states, and has become the most-followed real estate brand in the world, amassing over 10 million followers across all social platforms, and a critically acclaimed Netflix-series. Under Ryan’s leadership, SERHANT. has grown to more than 1,500 agents and over 200 employees. The firm approaches real estate with a business model flywheel that includes content, community, pop culture and commerce – and SERHANT. received the prestigious industry award as the 2025 Inman Most Innovative Brokerage. The firm is headquartered in Manhattan and has a 15,000-square-foot headquarters in the heart of SoHo called ‘SERHANT. House,’ which was designed to be the real estate brokerage office of the future and serves as part office, part creative studio, and part clubhouse.