Alex Cabañas
Executive Chairman
Pyramid Global Hospitality
Alex Cabañas is passionate about leading and growing companies that make a profound difference in the lives of employees, customers, owners, industry partners and the community. Service to others is his clear passion. And Alex’s life mission since college has been to create opportunities for others to be successful and significant. Alex currently serves in several board level roles, Executive Chairman of Pyramid Global Hospitality, the second largest hospitality management company in the U.S., and Board Director at Convene, a global meetings & events, flex office and office hospitality platform. Both companies resulted in mergers Alex helped to orchestrate with a variety of investors. Alex’s focus areas are strategic planning, business development, leadership coaching, leveraging his network for growth and supporting exceptional culture and service. Pyramid Global Hospitality was formed in October 2021, when Benchmark Global Hospitality and Pyramid Hotel Group merged. Alex was previously CEO of Benchmark for 7 years, joining Benchmark originally in 2006. During his tenure with Benchmark, Alex held roles in business development and finance, supporting the growth of the company from just 22 hotels in 2006, to now over 200 hotels as part of Pyramid Global. Convene and Alex’s involvement resulted from the sale of etc.venues to Convene in February of 2023. Benchmark’s ownership partners, prior to merging with Pyramid, invested in etc.venues, supporting the UK based business to grow and expand in the US. Alex served as Board Chair of etc.venues until the sale to Convene and now serves on the Convene Board. Alex is also the Founder & CEO of Astound Ventures, investing in hospitality related products and services that are truly unique, surprising and delightful. Astound has raised influence and collaboration first, connecting over 250 industry professionals for influence and involvement and then investment where desired. Examples of current investments are Outmore Living (heated outdoor furniture), Fox Fold (reinventing toilet and facial tissue), Beachy (mobile enabled point of sale) and Alliance Strategies (end to end visitor worker programs, global workforce solutions). Alex serves on the board of each of these innovative companies. Prior to Alex career in hospitality which began in 2006, he worked for The Boston Consulting Group from 2000 through 2006. While with BGC he worked with clients in a number of different industries including: travel and tourism, government, consumer/retail, telecommunications, e- commerce, financial services, and energy. The projects ranged in variety including: lodging investments, market sizing and segmentation, competitive benchmarking, product development, process management, asset valuation, new business development and growth strategy. Alex earned his MBA at Harvard Business School and holds a BBA and MS in Finance from Texas A&M University. He is an active member of Young President’s Organization (Houston Chapter), a board member for the American Hotel & Lodging Association, and a HalfTime Fellow, a Dallas based career development organization. Last, but certainly most important, Alex is married to his perfectly-made-for-him wife, Heather and they have two energetic and out-going boys, Matthew and Eli. Alex enjoys his time with family, traveling, exercise, exploring any outdoor activity. He is guided by his five “F’s” – Faith, Family, Fellowship, Fitness, Finances.
Sessions
Tuesday, September 22nd, 2026
12:50 pm - 1:25 pm
Future of Hospitality
Track 4
Palazzo A
Every asset class is asking where AI actually moves NOI and where it's just a repackaged feature, and hospitality is answering first and loudest. Four operators sitting at four different pressure points show what's protecting margins right now as AI travel agents reroute bookings, flexible-living categories redraw the map, and a labor crunch reshapes the P&L.